Shenzhen Sunhope Photoelectricity Co.,Ltd.

According to reporter understanding that LED display enterprise capital investment is larger, a project requires hundreds of million investment and capital returns sometimes often take several months. SMEs in the absence of strong financial support, the funds from the sippliers, once the project is not much profit, they can not fill the debt. Current LED display companies are more short-term behavior.
July 2010, Absen Optical Co., Ltd. ( Absen ), in the domestic LED display industry first to introduce "zero down payment" mode, once set off a wheel spoke in LED industry. But recently, according to the survey understood that this model has many risks and has little success in the industry.
According to the reporter, LED display is electronic engineering goods, it is different with public consumer goods. Zero down payment is to allow customers to look at the LED display first, then sign a contract, after customers acceptance then installment payment. Industry insider revealed that this zero-down payment mode also embedded a lot of risk. Many industry insiders admitted that LED display industry develop marture and the market is very competitive, zero down payment is just a marketing tool.
First, zero down payment for some small part of the customer groups, it is not suitable for all customers. Second, the use of zero-down payment mode must raise prices to ensure that operating costs. Therefore, not only require the customer need good reputation, but also has strong financial strength to support you.
The government projects general apply zero down payment mode, this mode has posed a challenge with enterprise customer research ability. As a manufacturing enterprise, there are many people have questions for strength of customer research.